After nearly a dozen years in the outdoor and snow sports industry working for Columbia Sportswear, I began my own design firm because, above all else, I wanted a challenge. I wanted to take what I’d learned as a senior designer, and product line manager for a world-renowned company and apply it on a more innovative, grass-roots level. I wanted freedom to roam, to expand other companies’ horizons while expanding my own. Those horizons aren’t limited to my business. By continuing my education—in the classroom and out in nature—I am constantly gaining a better sense of what works, what doesn’t, and what’s missing when we step outside. My work feeds into my life, and vice-versa. It’s a never-ending cycle, and a good one at that.
SY Design works collaboratively with a variety of talented West Coast based creatives depending on client needs and projects. In addition, we also support burgeoning young creatives located here in beautiful Bend, Oregon, as well as participating in mentorship of students in the University of Oregon Sports Product Management Program.